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Keith Hufnagel founded the HUF brand in 1992 in San Francisco, CA. Starting of as a small skate boutique, he soon grew the brand into an internationally know name. With a ‘Do it yourself, Do it With style,’ ethos as heart, HUF is known for its wide range of street wear clothing that includes, but is not exclusive to, t-shirts, hoodies, hats and jackets. The brand is also highly regarded for its collaborations with other well known companies and brands that compliment their stylistic aesthetic. Seen worldwide, inside skating and outside of it, so quickly becoming a well-know brand and market leader in both skateboarding and the fashion world.

  • New
    HUF Triple Triangle Snapback
    £34.99 Quickview

    HUF Essentials TT Snapback Hat – Black

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    • The HUF Essentials TT cap is a premium build snapback cap, featuring a HUF Triple Triangle embroidery on the front panel.
    • Classic 5-panel construction, with embroidered eyelets around the crown.
    • Flat 8-stitch visor.
    • Adjustable snap fastener to the rear, with a HUF branded woven flag label.
    • Made from 60% cotton, 40% polyester.
    £34.99
    £34.99 Quickview
  • New
    HUF Plantlife Melange Leaves Crew Socks - Black
    £16.99 Quickview

    HUF Plantlife Melange Leaves Crew Socks – Black

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    • The HUF Plantlife socks are premium crew neck socks, made from luxurious cotton and polyester blend fabric and finished with a iconic HUF Plantlife jacquard pattern.
    • A reinforced heel and toe provide additional durability while an flexible arch and self-adjusting cuff hug the contours of your feet.
    • Made from 90% cotton, 9% polyester, 1% spandex.
    • Sizing: O/S
    £16.99
    £16.99 Quickview
  • New
    HUF Plantlife Camo Crew Socks – Loden
    £16.99 Quickview

    HUF Plantlife Camo Crew Socks – Loden

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    • The HUF Plantlife socks are premium crew neck socks, made from luxurious cotton and polyester blend fabric and finished with a iconic HUF Plantlife jacquard pattern.
    • A reinforced heel and toe provide additional durability while an flexible arch and self-adjusting cuff hug the contours of your feet.
    • Made from 90% cotton, 9% polyester, 1% spandex.
    • Sizing: O/S
    £16.99
    £16.99 Quickview
  • Sale
    HUF Essentials TT S/S T-Shirt - Aurora Yellow
    £34.99 £27.95
    Quickview

    HUF Essentials TT S/S T-Shirt – Aurora Yellow

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    • The HUF Essentials TT tee is a premium short-sleeved t-shirt, made with a quality construction.
    • Huf Triple Triangle prints on the upper left chest and larger on the back.
    • Made from 100% pre-shrunk, hand dyed Cotton.
    • Woven clamp label on the hem.
    • Elasticated neckline and cuffs.
    • Fit: regular through the body.
    • Model is 5'10" tall and is of medium build.
    • Model wears size Medium.
    £34.99 £27.95
    £34.99 £27.95
    Quickview
  • Sale
    HUF Essentials TT L/S T-Shirt - Canyon Sunset
    £39.99 £31.95
    Quickview

    HUF Essentials TT L/S T-Shirt – Canyon Sunset

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    • The HUF Essentials TT tee is a premium long-sleeved t-shirt, made with a quality construction.
    • Huf Triple Triangle prints on the upper left chest and larger on the back.
    • Huf Worldwide branding print down both sleeves.
    • Made from 100% pre-shrunk, hand dyed Cotton.
    • Woven clamp label on the hem.
    • Elasticated neckline and cuffs.
    • Fit: regular through the body.
    • Model is 5'10" tall and is of medium build.
    • Model wears size Medium.
    £39.99 £31.95
    £39.99 £31.95
    Quickview
  • Sale
    HUF City Rose TT S/S T-Shirt - Black
    £34.99 £27.95
    Quickview

    HUF City Rose TT S/S T-Shirt – Black

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    • The HUF City Rose TT tee is a premium short-sleeved t-shirt, made with a quality construction.
    • Huf Triple Triangle logo prints on the upper left chest and larger on the back.
    • Made from 100% pre-shrunk Cotton.
    • Woven clamp label on the hem.
    • Elasticated neckline.
    • Fit: regular through the body.
    • Model is 5'10" tall and is of medium build.
    • Model wears size Medium.
    £34.99 £27.95
    £34.99 £27.95
    Quickview
  • Sale
    HUF Prism TT L/S T-Shirt - Black
    £39.99 £31.95
    Quickview

    HUF Prism TT L/S T-Shirt – Black

    , ,
    • The HUF Prism TT tee is a premium long-sleeved t-shirt, made with a quality construction.
    • Huf Triple Triangle logo prints on the upper left chest and larger on the back.
    • Huf Worldwide branding print down the right sleeve.
    • Made from 100% pre-shrunk Cotton.
    • Woven clamp label on the hem.
    • Elasticated neckline and cuffs.
    • Fit: regular through the body.
    • Model is 5'10" tall and is of medium build.
    • Model wears size Medium.
    £39.99 £31.95
    £39.99 £31.95
    Quickview
  • Sale
    HUF Lexington Knit S/S T-Shirt - Apple
    £54.99 £49.99
    Quickview

    HUF Lexington Knit S/S T-Shirt – Apple

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    • The HUF Lexington Knit tee is a quality short-sleeved t-shirt, featuring a premium striped dyed yarn construction.
    • Huf Worldwide vertical embroidery down the front left.
    • Made from 100% dyed yarn Cotton.
    • Woven clamp label on the side seam.
    • Elasticated neckline, with HUF branded taping.
    • Fit: regular through the body.
    • Model is 5'10" tall and is of medium build.
    • Model wears size Medium.
    £54.99 £49.99
    £54.99 £49.99
    Quickview
  • Sale
    HUF Standard Shell 2 Jacket - Black
    £89.99 £69.99
    Quickview

    HUF Standard Shell 2 Jacket – Black

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    • The HUF Standard Shell 2 jacket is a premium water-repellent, lightweight jacket
    • Heat-transfer print on the upper left chest and larger on the back.
    • High, protective collar.
    • Adjustable draw-cord hood cinch and velcro cinch adjustable cuffs.
    • HUF label detailing.
    • Taped, full length, centre front zipper and zip fastening handwarmer side pockets.
    • Additional upper right chest zippered pocket.
    • Made from water resistant, 100% nylon.
    • Fit is regular and true to size.
    • Model height: 5' 10".
    • Model wears: Medium.
    £89.99 £69.99
    £89.99 £69.99
    Quickview
  • Sale
    HUF Classic H Beanie Hat - Black
    £24.99 £18.99 Quickview

    HUF Classic H Beanie Hat – Black

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    • The HUF Classic H beanie is a premium cuff style beanie made from a marled knit.
    • Featuring a HUF branded embroidered 'H' on the front roll cuff.
    • Classic 6-seam construction with a roll up cuff.
    • Made from 100% acrylic.
    £24.99 £18.99
    £24.99 £18.99 Quickview
  • Sale
    HUF Usual Cuffed Beanie Hat - Ponderosa Pine
    £24.99 £19.99 Quickview

    HUF Usual Cuffed Beanie Hat – Ponderosa Pine

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    • The HUF Usual beanie is a classic roll cuff hat featuring a HUF branded woven clamp label on the cuff.
    • Classic 4-seam construction.
    • Made from 100% acrylic.
    • Regular one size fit.
    £24.99 £19.99
    £24.99 £19.99 Quickview
  • Sale
    HUF Usual Cuffed Beanie Hat - Grey Heather
    £24.99 £19.99 Quickview

    HUF Usual Cuffed Beanie Hat – Grey Heather

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    • The HUF Usual beanie is a classic roll cuff hat featuring a HUF branded woven clamp label on the cuff.
    • Classic 4-seam construction.
    • Made from 100% acrylic.
    • Regular one size fit.
    £24.99 £19.99
    £24.99 £19.99 Quickview
  • Sale
    HUF Essentials Triple Triangle Crew Sweater - Black
    £69.99 £39.99
    Quickview

    HUF Essentials Triple Triangle Crew Sweater – Black

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    • The HUF Essentials Triple Triangle Crew is a premium pullover sweater featuring a HUF triple triangle logo print on the upper left chest and a larger triple triangle 'By All Means Necessary' print larger on the back.
    • Featuring a HUF branded woven flag label on the lower left seam.
    • Made from 80% cotton / 20% polyester.
    • Fit: Regular through the shoulders and body
    • Model height: 5' 10"
    • Model wears: Medium
    £69.99 £39.99
    £69.99 £39.99
    Quickview
  • Sale
    HUF Essentials Triple Triangle Pullover Hoodie - Heather Grey
    £74.99 £59.99
    Quickview

    HUF Essentials Triple Triangle Pullover Hoodie – Heather Grey

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    • The HUF Essentials Triple Triangle hooded sweater is a premium heavy weight fleece hoody with a HUF Triple Triangle print on the upper left chest and larger on the back.
    • Featuring a HUF branded woven flag label on the lower left side seam.
    • Made from 80% Cotton fleece / 20% Polyester.
    • Fit is regular through the body.
    • Model is 5' 10" tall and of medium build.
    • Model wears size Medium.
    £74.99 £59.99
    £74.99 £59.99
    Quickview
  • Sale
    HUF Serif Beanie Hat - Black
    £24.99 £17.99 Quickview

    HUF Serif Beanie Hat – Black

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    • The HUF Serif beanie is a classic cuff style fold beanie with a custom knit detail.
    • Featuring a HUF Worldwide branded graphic around the crown.
    • Classic 4-seam construction with a roll up cuff.
    • Made from 100% acrylic.
    £24.99 £17.99
    £24.99 £17.99 Quickview
  • Sale
    HUF Triple Triangle Beanie Hat - Black
    £24.99 £19.99 Quickview

    HUF Triple Triangle Beanie Hat – Black

    , ,
    • The HUF Triple Triangle beanie is a premium cuff style beanie made from a marled knit.
    • Featuring a HUF branded woven triple triangle label on the front roll cuff.
    • Classic 6-seam construction with a roll up cuff.
    • Made from 100% acrylic.
    £24.99 £19.99
    £24.99 £19.99 Quickview
  • Sale
    HUF Triple Triangle Beanie Hat - Terracotta
    £24.99 £19.99 Quickview

    HUF Triple Triangle Beanie Hat – Terracotta

    , ,
    • The HUF Triple Triangle beanie is a premium cuff style beanie made from a marled knit.
    • Featuring a HUF branded woven triple triangle label on the front roll cuff.
    • Classic 6-seam construction with a roll up cuff.
    • Made from 100% acrylic.
    £24.99 £19.99
    £24.99 £19.99 Quickview
  • Sale
    HUF Triple Triangle Beanie Hat - Deep Olive
    £24.99 £19.99 Quickview

    HUF Triple Triangle Beanie Hat – Deep Olive

    , ,
    • The HUF Triple Triangle beanie is a premium cuff style beanie made from a marled knit.
    • Featuring a HUF branded woven triple triangle label on the front roll cuff.
    • Classic 6-seam construction with a roll up cuff.
    • Made from 100% acrylic.
    £24.99 £19.99
    £24.99 £19.99 Quickview
  • Sale
    HUF Proto Classic H S/S T-Shirt - Black
    £34.99 £19.99
    Quickview

    HUF Proto Classic H S/S T-Shirt – Black

    , ,
    • The HUF Proto Classic H T-Shirt is made from a comfortable cotton fabric giving a premium feel to the touch.
    • Huf Proto Classic H graphic screen print on the upper left chest and larger on the back.
    • Made from 100% pre-shrunk Cotton.
    • Short sleeves.
    • Woven clamp label on the hem.
    • Fit: regular through the body.
    • Model is 5'10" tall and is of medium build.
    • Model wears size Medium.
    £34.99 £19.99
    £34.99 £19.99
    Quickview
  • Sale
    HUF Stick N Poke S/S T-Shirt - Black
    £34.99 £24.99
    Quickview

    HUF Stick N Poke S/S T-Shirt – Black

    , ,
    • The HUF Stick N Poke T-Shirt is made from a comfortable cotton fabric giving a premium feel to the touch.
    • Huf Stick N Poke graphic screen print on the upper left chest and larger on the back.
    • Made from 100% pre-shrunk Cotton.
    • Short sleeves.
    • Woven clamp label on the hem.
    • Fit: regular through the body.
    • Model is 5'10" tall and is of medium build.
    • Model wears size Medium.
    £34.99 £24.99
    £34.99 £24.99
    Quickview
  • Sale
    HUF OG Logo S/S T-Shirt - Charcoal Heather
    £29.99 £19.99
    Quickview

    HUF OG Logo S/S T-Shirt – Charcoal Heather

    , ,
    • The HUF OG Logo S/S T-Shirt is made from a comfortable cotton fabric giving a premium feel to the touch.
    • Chest print
    • 100% Cotton
    • Woven clamp label
    • Fit: regular through the body
    • Model is 5'10" tall and is of medium build
    • Model wears size Medium
    £29.99 £19.99
    £29.99 £19.99
    Quickview
  • Sale
    HUF Classic H XXX Tee Celadon
    £29.99 £19.99
    Quickview

    HUF Classic H XXX S/S T-Shirt – Celadon

    , ,
    • The HUF Classic H XXX S/S T-Shirt is made from a comfortable cotton fabric giving a premium feel to the touch.
    • Chest and back print
    • 100% Cotton
    • Woven clamp label
    • Fit: regular through the body
    • Model is 5'10" tall and is of medium build
    • Model wears size Medium
    £29.99 £19.99
    £29.99 £19.99
    Quickview
  • Sale
    HUF Standard Shell Jacket Red
    £79.99 £54.99
    Quickview

    HUF Standard Shell Zip Through Jacket – Red

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    The HUF Standard Shell jacket is a lightweight polyester jacket featuring an all over DWR coating to repel water and keep you dry. This jacket features taped zips and an adjustable hood, cuffs and hem. The chest and back screen print is 3M reflected so really pops at night when light hits it.
    • 100% Polyester Taslan with water resistant DWR coating
    • 3M Reflective print
    • Adjustable hood and cuffs
    • HUF label detail
    • Taped zipper
    • Fit: Fit is regular and true to size
    • Model height: 5' 10"
    • Model wears: Medium
    £79.99 £54.99
    £79.99 £54.99
    Quickview
  • Sale
    HUf Peak Tee Black
    £32.50 £18.99
    Quickview

    HUF Peak S/S T-Shirt – Black

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    • The HUF Peak T-Shirt is made from a comfortable cotton fabric giving a premium feel to the touch.
    • Chest and back print
    • 100% Cotton
    • Woven clamp label
    • Fit: regular through the body
    • Model is 5'10" tall and is of medium build
    • Model wears size Medium
    £32.50 £18.99
    £32.50 £18.99
    Quickview