Santa Cruz

Santa Cruz Skateboards was founded in 1973 by Rick Novak, Doug Haut and Jay Shuirman in Santa Cruz, CA. The brand has a rich history of collaborating with artists and is known for some of the most iconic imagery in skateboarding over the last 4 decades. Examples include, the Screaming Hand and Slasher graphics, created by the legendary artist Jim Phillips, and the “Classic Dot” logo. Over the years, they have sponsored some big names from skateboarding history such as Natas Kaupas, who had a run of iconic board graphics, that have now developed a cult following with collectors paying up to $3000 for rare boards, like the “Natas Kitten” and “Natas Panther”. Still producing skateboards, clothing and accessories to this day, Santa Cruz is a classic Californian brand with a timeless brand aesthetic that continues to be relevant in skate and surf culture.