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Based in Los Angeles, California, Undefeated is a premium sneaker boutique that was founded by Eddie Cruz and James Bond in 2002. They frequently have collaboration with brands such as Adidas, Nike, Vans, Champion and Converse. Through their popularity they now produce some premium quality soft goods ranges that comprise of hoodies, t-shirts, jackets and accessories that sit alongside their boutiques and are sold in premium retailers worldwide.

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