Billabong

Billabong is one of the original and most successful surf brands in history. Founded in 1973 on the Gold Coast, Queensland, Australia by Gordon and Rena Merchant the company original made boardshorts and sold them to local surf shops. This expanded quickly and by the 1980s Billabong was one of the most prominent surf brands in Australia. Built on the back of attention to detail and quality product, Merchant had managed to establish the brand as a mainstay in surf fashion which at the time was experiencing exponentially growth. It was during this time that Billabong began expanding its range of products into more clothing and wetsuits and started distributing globally which made it a household name and synonymous with surf fashion.

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Billabong Range S/S T-Shirt – Black
Original price was: £31.99.Current price is: £18.99. View Product This product has multiple variants. The options may be chosen on the product page
Billabong Segment S/S T-Shirt – Black
Original price was: £26.99.Current price is: £14.99. View Product This product has multiple variants. The options may be chosen on the product page
Billabong Diamond Vision S/S T-Shirt – Raven
Original price was: £26.99.Current price is: £13.50. View Product This product has multiple variants. The options may be chosen on the product page
Billabong Crayon Wave S/S T-Shirt – Washed Black
Original price was: £26.99.Current price is: £17.99. View Product This product has multiple variants. The options may be chosen on the product page
Billabong Stacked Arch S/S Pocket T-Shirt – Washed Black
Original price was: £21.99.Current price is: £14.99. View Product This product has multiple variants. The options may be chosen on the product page
Billabong Furnace Bonded Flannel Shacket – Black
Original price was: £89.99.Current price is: £59.99. View Product This product has multiple variants. The options may be chosen on the product page
Billabong Foundation Crew Sweater – Ombre Blue
Original price was: £54.99.Current price is: £29.99. View Product This product has multiple variants. The options may be chosen on the product page
Billabong Foundation Crew Sweater – Black
Original price was: £54.99.Current price is: £29.99. View Product This product has multiple variants. The options may be chosen on the product page
Billabong A/Div Range Trucker Cap – Black
Original price was: £26.99.Current price is: £17.99. Add to cart
Billabong Boundary Re-Issue Zip-Up Fleece – Multi
Original price was: £89.99.Current price is: £54.99. View Product This product has multiple variants. The options may be chosen on the product page
Billabong Command 29L Backpack – Black
Original price was: £59.99.Current price is: £34.99. Add to cart
Billabong Rockies S/S T-Shirt – Dark Navy
Original price was: £31.99.Current price is: £22.99. View Product This product has multiple variants. The options may be chosen on the product page

Billabong, one of the original surf brands

Before starting Billabong with his then-partner Rena, Gordon Merchant was obsessed with surfing, as most surfers are. But Gordan’s passion went beyond the act of surfing, with a drive to create and improve surf products that better the sport for everyone. In fact, Gordon helped shape one of the first surfboards with a tucked-under edge and also created the very first leg-rope, also known as a leash. This passion to create new and purposeful products then turned Gordan and Rena onto fabricating some of the most well-made board shorts at the time, using a bespoke and super durable triple-stitch technique. These original models of boardshorts were sold for A$4.50 and quickly became a high-demand pair of shorts.

Billabong’s successful entry into the surf apparel world was, of course, partly down to the incredibly well-made, yet affordable boardshorts they began creating in the ‘70s. However, another major factor was their support of surf events around the coasts of Australia. These Billabong-sponsored events really drove the brand awareness of the company through the roof, quickly solidifying Billabong as a true surfing brand and helping it grow into a global force within surfing.

Becoming such a highly respected brand gave Billabong opportunities to sponsor some of the most treasured names in surfing throughout its time. With names such as Andy Irons, Mark Occhilupo, and Taj Burrow having been on their team, you can see how Billabong managed to maintain such a huge following over the years. Not only that, when you compare the general ethos of Billabong to other surf brands that possess a super clean-cut vibe, Billabong maintains its authenticity with a much more laid-back approach to the brand and team. Don’t worry, though, this isn’t to say Billabong takes a nonchalant approach to the quality of their products. Their clothing, although it oozes a laid-back style, consists of high-quality and eco-friendly designs – from their T-shirts all the way over to their wetsuits.

Billabong Range S/S T-Shirt – Black

Billabong Segment S/S T-Shirt – Black

Billabong Diamond Vision S/S T-Shirt – Raven

Billabong Crayon Wave S/S T-Shirt – Washed Black

Billabong Stacked Arch S/S Pocket T-Shirt – Washed Black

Billabong Furnace Bonded Flannel Shacket – Black

Billabong Foundation Crew Sweater – Ombre Blue

Billabong Foundation Crew Sweater – Black

Billabong A/Div Range Trucker Cap – Black

Billabong Boundary Re-Issue Zip-Up Fleece – Multi

Billabong Command 29L Backpack – Black

Billabong Rockies S/S T-Shirt – Dark Navy

Billabong, one of the original surf brands