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Element

Element skateboards was launched in 1992, headed by Johnny Schillereff, had the goal of creating an honest and ethical brand which focused on progressing skateboarding with art, quality craftsmanship and a positive ethos. Originally called “Underworld Element,” the brand combined his love for skateboarding with the idea of “underworld” culture. The company’s early identity was deeply rooted in rebellion and counterculture. They have secured themselves in the foundation of modern skateboarding with their easily recognisable and relatable deck graphics and on-trend clothing ranges. The brand is endorsed by some of the biggest pro skateboarders past and present, such as; Nyjah Huston, Bam Margera, Mark Appleyard, Evan Smith, Mike Vallely and Chad ‘The Muska’ Muska. With their progressive pro team and the iconic tree logo, Element continue to push the boundaries of skateboarding.

Element Mount Mesh Trucker Cap – Off Black
£21.99 Add to cart
Element Howland Classic Chino Pants – Flint Black
£59.99 View Product This product has multiple variants. The options may be chosen on the product page
Element Mount Mesh Trucker Cap – Eclipse Navy
£21.99 Add to cart
Element Chillin Classic Walk Short – Eclipse Navy
£54.99 View Product This product has multiple variants. The options may be chosen on the product page
Element Chillin Classic Walk Short – Kalamata
£54.99 View Product This product has multiple variants. The options may be chosen on the product page
Element Legion Cargo Shorts – Off Black
£64.99 View Product This product has multiple variants. The options may be chosen on the product page
Element Howland Classic Chino Pants – Eclipse Navy
Original price was: £59.99.Current price is: £39.99. View Product This product has multiple variants. The options may be chosen on the product page
Element Howland Classic Chino Pants – Kalamata
£59.99 View Product This product has multiple variants. The options may be chosen on the product page
Element Carpenter Denim Shorts – Mid Used
Original price was: £74.99.Current price is: £54.99. View Product This product has multiple variants. The options may be chosen on the product page
Element Carpenter Loose Fit Jeans – Mid Used
Original price was: £99.99.Current price is: £69.99. View Product This product has multiple variants. The options may be chosen on the product page
Element Seal BP Pullover Hoodie – Off Black
£59.99 View Product This product has multiple variants. The options may be chosen on the product page
Element Seal BP S/S T-Shirt – Off Black
£26.99 View Product This product has multiple variants. The options may be chosen on the product page

Element, a true grassroots skateboard company

In the mid-'90s, Element underwent significant changes, including rebranding itself simply as "Element". The new name reflected the company’s goal of appealing to a broader skateboarding audience by providing products for skateboarders that resonated with their lifestyle and philosophy. In 1995, Element started to gain recognition for its high-quality hardware, particularly its decks. A defining feature of Element decks was their drive to create unique construction techniques, which emphasized durability, performance, and aesthetics. This positioned themselves early at the forefront of deck manufacturing, with constructions such as “Fiberlight” and “Helium” technology being released into the market over the next few decades. The company also began incorporating environmentally conscious materials, which helped them stand out in the skateboarding market.

Building an incredible skate team

Throughout the 2000s, Element quickly became one of the most influential skate brands. This was also when they built an iconic team of riders, which helped cement their place in the skateboarding world. Notable skaters who joined Element during this period included:

Chad Muska – A legendary street skater and one of the most influential figures in skateboarding at the time.
Bam Margera – A notorious figure in skateboarding and later popularized in the "Jackass" series, Bam played a key role in Element's culture and media exposure.
Nyjah Huston – A young prodigy who was recruited into the team and became one of the most successful skateboarders of his generation.

Element's association with these riders allowed them to grow their influence globally, appearing in skate videos, contests, and media outlets.

Environmental consciousness

In the mid-2000s, Element became known for its efforts to merge skateboarding with environmental consciousness. The company started creating eco-friendly products, using sustainable wood and materials in its skateboard decks. It also promoted its "Elemental Awareness" initiative, a non-profit organization focused on environmental advocacy.

Element became involved in skateboarding’s growth in various international markets. Their focus on using skateboarding to communicate a message of positivity and sustainability helped them appeal to a broader demographic, particularly those who identified with the brand's progressive and eco-friendly values.

By the 2010s, Element had solidified its position as one of the top skateboarding brands. The company’s association with Nyjah Huston, one of history's most successful competitive skateboarders, further elevated Element’s reputation. Huston won numerous X Games gold medals and became a dominant force in street skateboarding, keeping Element at the forefront of competitive skating.

Bridging the gap with popular culture

During this time, Element expanded into the lifestyle clothing market, offering skate culture-focused apparel, further reinforcing its identity. Element's logo, featuring a stylized tree, became synonymous with skateboarding culture and environmentalism.

Throughout the 2010s, Element collaborated with artists, musicians, and other brands to create limited-edition products, aligning with the broader streetwear and action sports world. Some of the brand’s notable collaborations included partnerships with Public Enemy, Bad Brains and Polo Ralph Lauren. These collaborations helped expand Element's influence beyond skateboarding into fashion, music, and pop culture.

Today, Element Skateboards is considered one of the world's most established and culturally relevant skateboarding brands. The company continues to innovate in both product design and environmental efforts. Element actively supports grassroots skateboarding through sponsorships, events, and its ongoing commitment to environmental advocacy. The brand’s history reflects skateboarding culture, eco-consciousness, and dedication to creative expression, making Element a staple in the skateboarding community.

Featured Products

Element Mohave 30L Backpack - Black/Khaki

Backpacks

Element backpacks are known for their durability, functionality, and stylish designs, making them popular among skaters and outdoor enthusiasts. Notable models include the Element Mohave and the Element Scheme, designed with skate-friendly features like adjustable straps for carrying boards, multiple compartments for storage, and water-resistant materials. These backpacks often feature eco-conscious construction, reflecting Element’s commitment to sustainability. With sleek aesthetics and practicality combined, Element backpacks combine streetwear style with utility, offering options for everyday use or skate sessions.

Element skateboard decks

Skateboard hardware

Element decks are celebrated for their high quality and unique designs. Frequently collaborating with artists like Timber!, known for his bold and eye-catching graphics, to create decks that truly stand out from the rest. These collaborations and Element’s commitment to ensuring all its hardware is of the highest quality possible, be it, bearings, wheels or decks, Element has you covered.

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Element Jackets

Jackets

Element jackets come in a range of stylish and functional designs, perfect for skaters and those looking for durable outerwear. One standout model is the Element Alder jacket, a versatile piece that blends classic style with outdoor functionality. Other options include windbreakers, puffer jackets, and parkas, Element offers a mix of lightweight layers and warm, insulated styles, all while staying true to the brand's eco-conscious ethos and street-inspired look.

Element FAQ's

What wood do Element Skateboards use?

All Element decks use 100% maple. Not only that, Element make sure all wood is as sustainably sourced as possible.

Did Nyjah Huston skate for Element?

Yep, Nyjah was a pro for Element until 2021.

Who owns Element Skate?

Boardriders, a company that also owns DC and RVCA amongst many others.

How long has Element been in business?

A long time! Element started in 1992.

What does the Element skateboard logo mean?

The Element Tree logo shows the close environmental relationship between trees (as well as nature in general) and skateboarding.

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