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Stance Socks launched in 2009 by Jeff Kearl, John Wilson, Aaron Hennings, Ryan Kingman and Taylor Shupe. These founders saw a gap in the market for a particular fashion garment that seemed to be overlooked by the rest of the industry, socks! Embracing the mantra ‘The Uncommon Thread,’ they carved there own niche and from this they have since built a global business that is known for numerous collaborations with artists, brands, sports teams and musicians. A notable collaboration was their NBA 2015-2016 deal and their women’s line that was launched in conjunction with pop star Rhianna. With a huge list of athletes, artists, musicians, models and designers behind them, Stance Socks have a big name for themselves and continue to expand into new product segments such as underwear and outdoor accessories.