Rich in skateboarding heritage, Powell Peralta launched in 1978, headed by George Powell and professional skateboarder Stacy Peralta. With Powell’s engineering background and Peralta’s experience and a 70’s pro, together they created what would become one of the most well-known skateboard brands of the era. Often credited with creating one of the most progressive, creative and most well-known skateboard teams ever, the Bones Brigade. Featuring some of the godfathers of vert and street skating including pros such as Tony Hawk, Rodney Mullen, Steve Caballero, Ray Barbee, Lance Mountain, Tommy Guerrero and Mike McGill, Powell Peralta and the Bones Brigade defined and era. The company also created some of the most well-known and iconic skate films of the ’70s and ’80s, such as The Bones Brigade Video Show, Future Primitive, Ban This and the seminal Searching For Animal Chin. Today the company is still pushing the boundaries with new and innovative products like their longer-lasting almost indestructible “flight” deck.