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Thrasher Magazine was first launched in January 1981 by Kevin Thatcher, Eric Swenson and Fausto Vitello, initially reporting on the American skateboarding scene and music related articles of the time. Still in production to date, Thrasher is one of the most well-known figures in skateboard media. Currently headed by editor Jake Phelps, they are responsible for reporting on some of the best skating around and currently operate the most visited skate website in the world. With its legendary cover photos, iconic video segments, including ‘Firing Line,’ ‘Hall of Meat,’ and ‘Skate Line,’ Thrasher is know the world over, especially for it’s King Of The Road brand contest and their Skater Of The Year Awards. Expanding on their success in skateboard media, Thrasher have built a brand in itself that features soft goods merchandise that can be seen worn by skaters and non-skaters around the world and are notable for their popular “Skate Mag” and “Flame Logo” designs.