Bones was originally started as a part of Powell Peralta to focus on the manufacture of high quality skateboard wheels and bearings. The brands focus on performance and quality has resulted in it becoming one of the worlds top brands in both categories. Their range of skateboard bearings feature products such as Bones Reds which are one of the best selling bearings globally and Bones Swiss which are considered by many to be the best. The company also makes premium quality skateboard wheels with an emphasis on durability and ride quality by using technologies such as STF (street tech formula). Bones is endorsed by some of the most influential skateboarders in the world that includes the likes of Steve Caballero, Tony Hawk, Matt Berger, Chris Joslin, Rodney Mullen and Chris Haslam.