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Keith Hufnagel founded the HUF brand in 1992 in San Francisco, CA. Starting of as a small skate boutique, he soon grew the brand into an internationally know name. With a ‘Do it yourself, Do it With style,’ ethos as heart, HUF is known for its wide range of street wear clothing that includes, but is not exclusive to, t-shirts, hoodies, hats and jackets. The brand is also highly regarded for its collaborations with other well known companies and brands that compliment their stylistic aesthetic. Seen worldwide, inside skating and outside of it, so quickly becoming a well-know brand and market leader in both skateboarding and the fashion world.