We have just received a plethora of Madness decks, and we are super excited to tell you about them. A full range of shapes and sizes, all with totally original mind-melting graphics. Madness are a relatively new company in the skateboarding scene, although it doesn’t really feel like it. When you look at the calibre of the team, the level of skateboarding in their edits and even their graphics, this is a brand with a clear direction and a genuine feel of longevity.
An amazing skateboard team
Being a mainly transition focused company with incredible riders such as: Sam Beckett, Clay Kreiner, Jack Fardell and Trey Wood there is an obvious vibe associated with this company. No ramp is safe from this team and with additional skaters such as Ace Pelka aka @slappyredz making sure the curbs are also trembling, this team feels like a complete group of like-minded, yet truly individual skaters.
A diverse range of shapes and designs
This range of decks is super broad. Ranging from 8” popsicles all the way up to 8.5”+ shaped decks, there is something for everyone. When you pick one of these decks up, it really does feel like Madness are making sure the boards are a cut above the rest especially when you consider the mind-numbingly good graphics and features such as iridescent elements incorporated into the bottom ply. It doesn’t stop there, with some decks also coming with textured graphics which not only look and feel amazing but also serve a purpose! This graphic application results in a less resistant surface area allowing for smoother, longer slides.
Finally, decks such as the Clay Kreiner ‘Inside Out’ pro-model are equipped with Dwindles Impact Light Technology. Impact Light technology is an upgrade from regular 7-ply decks that incorporate an additional top layer of carbon fibre. This creates a deck with thinner stronger ply’s meaning less weight and more pop. This in turn increases the life span of the board.
Another thing worth mentioning is the sheer level of detail these decks possess. As well as the graphics being sublime, features such as wheel wells and the Madness logo transferred onto the rail of the board are additions to decks that you just don’t see often at all. The wider, more interestingly shaped boards, often feature dual wheelbase options allowing you to create a longer or shorter wheelbase depending on your preference. A shorter wheelbase results in a tighter turning circle but less control at high speeds, and a longer wheelbase is of course vice versa. In a market where margins are super tight, these small bonus details prove (to me at least) that this is a company with a true passion for skateboarding.
Madness has been going strong for the past few years and it isn’t hard to see why at all. With possibly the highest attention to detail out of all the deck companies out at the moment combined with some of the best skaters in the world on their team, I can only see them going from strength to strength.