About Snot: A classicly "Fos" design approach
Snot Wheels started as a DIY solution that evolved into a full-fledged skateboard brand, born from a practical need and driven forward with the same tongue-in-cheek creativity that defines much of Mark "Fos" Foster’s work.
The idea to make skateboard wheels sparked when UK skater Dead Dave found himself without a wheel sponsor. Fos, already deeply involved in running Heroin Skateboards, saw the gap and filled it. But instead of just sending over some blank wheels or doing a quick one-off, he went all in and built something that felt like it had always existed. That’s how Snot Wheels began life, a rider-driven wheel company with its roots in friendship, necessity, and the oddball humour Fos is known for.
From the outset, Snot Wheels has carved its own path. The visuals are simple but instantly memorable, melting smiley bogey faces and an aesthetic that felt closer to zines and garage-made skate videos than anything polished.
However, behind the playful look is a brand that took its product seriously. The wheels themselves came in a mix of shapes and durometers, featuring classic conical shapes and more squared profiles, available in both soft and hard formulas. There’s the signature Snot Softies, made for crust and rough ground, clocking in at 95a and soft enough to take the edge off rough terrain, but still able to slide when needed. For street purists, the harder formulas offered a more traditional ride, with 99a and 101a options built for less drag when sliding and holding speed. The Snot Wide Boy wheels are a chunkier, more stable option in the Snot line-up, designed for riders who prefer a wider contact patch without sacrificing slide. Ideal for rougher terrain or skaters who want a bit more grip on the streets, they still carry the same fun aesthetic the brand is known for. They’re a nod to classic shapes but with updated urethane that holds up to modern skating, whether you’re slashing curbs or hitting DIY spots.
The Snot Wheels skateboard team
The team came together naturally, a mix of close friends and like-minded skaters who understood what the brand stood for without needing it spelt out. Alongside Dead Dave, riders like Jake Snelling, Aaron Yant and Sox helped define Snot’s raw and unpolished tone. Each brought a slightly different flavour to the table, some more tech-oriented, others with a full-throttle, spot-hunting approach. What united them was a shared sense of humour and a comfort with skating outside of the mainstream lane. As the brand grew, more riders joined the fold, expanding the reach but keeping the core feel intact.
Fos's role in Snot Wheels is what you’d expect from someone who’s spent decades creating with intent, not trend-chasing. He kept the brand flexible, using the platform not just to make quality wheels, but to push a new design identity, without taking it too seriously. New colourways and limited runs drop often, with each one feeling like a product of someone having fun, rather than chasing hype. At its heart, Snot is a brand about skating for the sake of it, whether you’re setting up some Wide Boys for your curb set-up or hitting a ledge with the slimmer, street models. It’s built on the idea that not everything has to be slick to be good, and sometimes the best things come from looking out for your friends.
