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Zoo York Skateboards was founded in 1993 by Rodney Smith, Eli Morgan Gesner and Adam Schatz in New York, USA. The brand based its look and feel on the New York hip hop and graffiti culture that was immerging at that time and quickly became synonymous with the east coast skateboard scene. Over the years Zoo York produced seminal skate videos such as Mixtape, Peep This, Heads and E.S.T. that further bolstered their influence in the golden era of skateboarding through the mid to late 1990s.