Natas Kaupas is an all-time skateboarding legend and pioneer. Immerging in the late 70s, Natas quickly became known for his innovative style and groundbreaking skateboarding. He featured in a number of seminal skateboard films throughout the 1980s including “Streets of Fire” and “Wheels of Fire”. After turning pro for SMA Skateboards he moved to his more permanent home at Santa Cruz Skateboards where we developed a huge archive of products and graphics that became extremely popular and still are today. His iconic artwork is featured on all sorts of products such as t-shirts, hats, hoodies and skateboards, some of which are so collectable that they sell for thousands of dollars.