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Element

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  • Element Team Trucker Cap - Indigo

    Element Team Trucker Cap – Indigo

    Original price was: £26.99.Current price is: £19.99.     Add to cart
  • Element Peaks Pullover Hoodie - Eclipse Navy

    Element Peaks Pullover Hoodie – Eclipse Navy

    Original price was: £59.99.Current price is: £49.99.     View This product has multiple variants. The options may be chosen on the product page
  • Element Brand Trifold Wallet - Flint Black

    Element Brand Trifold Wallet – Flint Black

    Original price was: £17.99.Current price is: £14.99.     Add to cart
  • Element Icon Mini Wallet - Flint Black

    Element Icon Mini Wallet – Flint Black

    Original price was: £26.99.Current price is: £19.99.     Add to cart
  • Element Sunrise Pullover Hoodie - Off Black

    Element Sunrise Pullover Hoodie – Off Black

    Original price was: £64.99.Current price is: £34.99.     View This product has multiple variants. The options may be chosen on the product page
  • Element Home Team Crew Sweater - Mid Grey Heather

    Element Home Team Crew Sweater – Mid Grey Heather

    Original price was: £59.99.Current price is: £24.99.     View This product has multiple variants. The options may be chosen on the product page
  • Element Co Pullover Hoodie - Flint Black

    Element Co Pullover Hoodie – Flint Black

    Original price was: £64.99.Current price is: £29.99.     View This product has multiple variants. The options may be chosen on the product page
  • Element Co Pullover Hoodie - Eclipse Navy

    Element Co Pullover Hoodie – Eclipse Navy

    Original price was: £64.99.Current price is: £29.99.     View This product has multiple variants. The options may be chosen on the product page
  • Element Epic Pullover Hoodie - Off Black

    Element Epic Pullover Hoodie – Off Black

    Original price was: £64.99.Current price is: £34.99.     View This product has multiple variants. The options may be chosen on the product page
  • Element Field Waxed Parka Jacket - Kalamata

    Element Field Waxed Parka Jacket – Kalamata

    Original price was: £179.99.Current price is: £89.99.     View This product has multiple variants. The options may be chosen on the product page
  • Element x Timber Freight Train Pullover Hoodie - Blue Mirage

    Element x Timber Freight Train Pullover Hoodie – Blue Mirage

    Original price was: £64.99.Current price is: £39.99.     View This product has multiple variants. The options may be chosen on the product page
  • Element Lowcase Webbing Belt - Ardoise

    Element Lowcase Webbing Belt – Ardoise

    Original price was: £26.99.Current price is: £19.99.     Add to cart

Element, a true grassroots skateboard company

In the mid-'90s, Element underwent significant changes, including rebranding itself simply as "Element". The new name reflected the company’s goal of appealing to a broader skateboarding audience by providing products for skateboarders that resonated with their lifestyle and philosophy. In 1995, Element started to gain recognition for its high-quality hardware, particularly its decks. A defining feature of Element decks was their drive to create unique construction techniques, which emphasized durability, performance, and aesthetics. This positioned themselves early at the forefront of deck manufacturing, with constructions such as “Fiberlight” and “Helium” technology being released into the market over the next few decades. The company also began incorporating environmentally conscious materials, which helped them stand out in the skateboarding market.

Building an incredible skate team

Throughout the 2000s, Element quickly became one of the most influential skate brands. This was also when they built an iconic team of riders, which helped cement their place in the skateboarding world. Notable skaters who joined Element during this period included:

Element's association with these riders allowed them to grow their influence globally, appearing in skate videos, contests, and media outlets.

Environmental consciousness

In the mid-2000s, Element became known for its efforts to merge skateboarding with environmental consciousness. The company started creating eco-friendly products, using sustainable wood and materials in its skateboard decks. It also promoted its "Elemental Awareness" initiative, a non-profit organization focused on environmental advocacy.

Element became involved in skateboarding’s growth in various international markets. Their focus on using skateboarding to communicate a message of positivity and sustainability helped them appeal to a broader demographic, particularly those who identified with the brand's progressive and eco-friendly values.

By the 2010s, Element had solidified its position as one of the top skateboarding brands. The company’s association with Nyjah Huston, one of history's most successful competitive skateboarders, further elevated Element’s reputation. Huston won numerous X Games gold medals and became a dominant force in street skateboarding, keeping Element at the forefront of competitive skating.

Bridging the gap with popular culture

During this time, Element expanded into the lifestyle clothing market, offering skate culture-focused apparel, further reinforcing its identity. Element's logo, featuring a stylized tree, became synonymous with skateboarding culture and environmentalism.

Throughout the 2010s, Element collaborated with artists, musicians, and other brands to create limited-edition products, aligning with the broader streetwear and action sports world. Some of the brand’s notable collaborations included partnerships with Public Enemy, Bad Brains and Polo Ralph Lauren. These collaborations helped expand Element's influence beyond skateboarding into fashion, music, and pop culture.

Today, Element Skateboards is considered one of the world's most established and culturally relevant skateboarding brands. The company continues to innovate in both product design and environmental efforts. Element actively supports grassroots skateboarding through sponsorships, events, and its ongoing commitment to environmental advocacy. The brand’s history reflects skateboarding culture, eco-consciousness, and dedication to creative expression, making Element a staple in the skateboarding community.

Featured Products

Element Mohave 30L Backpack - Black/Khaki

Backpacks

Element backpacks are known for their durability, functionality, and stylish designs, making them popular among skaters and outdoor enthusiasts. Notable models include the Element Mohave and the Element Scheme, designed with skate-friendly features like adjustable straps for carrying boards, multiple compartments for storage, and water-resistant materials. These backpacks often feature eco-conscious construction, reflecting Element’s commitment to sustainability. With sleek aesthetics and practicality combined, Element backpacks combine streetwear style with utility, offering options for everyday use or skate sessions.

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Element skateboard decks

Skateboard hardware

Element decks are celebrated for their high quality and unique designs. Frequently collaborating with artists like Timber!, known for his bold and eye-catching graphics, to create decks that truly stand out from the rest. These collaborations and Element’s commitment to ensuring all its hardware is of the highest quality possible, be it, bearings, wheels or decks, Element has you covered.

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Element Jackets

Jackets

Element jackets come in a range of stylish and functional designs, perfect for skaters and those looking for durable outerwear. One standout model is the Element Alder jacket, a versatile piece that blends classic style with outdoor functionality. Other options include windbreakers, puffer jackets, and parkas, Element offers a mix of lightweight layers and warm, insulated styles, all while staying true to the brand's eco-conscious ethos and street-inspired look.

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Element FAQ's

What wood do Element Skateboards use?

All Element decks use 100% maple. Not only that, Element make sure all wood is as sustainably sourced as possible.

Did Nyjah Huston skate for Element?

Yep, Nyjah was a pro for Element until 2021.

Who owns Element Skate?

Boardriders, a company that also owns DC and RVCA amongst many others.

How long has Element been in business?

A long time! Element started in 1992.

What does the Element skateboard logo mean?

The Element Tree logo shows the close environmental relationship between trees (as well as nature in general) and skateboarding.

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