Billabong is one of the original and most successful surf brands in history. Founded in 1973 on the Gold Coast, Queensland, Australia by Gordon and Rena Merchant the company original made boardshorts and sold them to local surf shops. This expanded quickly and by the 1980s Billabong was one of the most prominent surf brands in Australia. Built on the back of attention to detail and quality product, Merchant had managed to establish the brand as a mainstay in surf fashion which at the time was experiencing exponentially growth. It was during this time that Billabong began expanding its range of products into more clothing and wetsuits and started distributing globally which made ut a household name and synonymous with surf fashion.