Billabong

Billabong is one of the original and most successful surf brands in history. Founded in 1973 on the Gold Coast, Queensland, Australia by Gordon and Rena Merchant the company original made boardshorts and sold them to local surf shops. This expanded quickly and by the 1980s Billabong was one of the most prominent surf brands in Australia. Built on the back of attention to detail and quality product, Merchant had managed to establish the brand as a mainstay in surf fashion which at the time was experiencing exponentially growth. It was during this time that Billabong began expanding its range of products into more clothing and wetsuits and started distributing globally which made it a household name and synonymous with surf fashion.

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Billabong Otis Mesh Shorts – Black
Original price was: £69.99.Current price is: £39.99. View This product has multiple variants. The options may be chosen on the product page
Billabong Larry Elasticated Corduroy Pants – Rustic Brown
Original price was: £69.99.Current price is: £34.99. View This product has multiple variants. The options may be chosen on the product page
Billabong Crayon Wave S/S T-Shirt – Washed Black (SP26)
Original price was: £26.99.Current price is: £19.99. View This product has multiple variants. The options may be chosen on the product page
Billabong Diamond Vision S/S T-Shirt – Dusty Blue
Original price was: £26.99.Current price is: £19.99. View This product has multiple variants. The options may be chosen on the product page
Billabong Otis Arch S/S T-Shirt – Pine
Original price was: £34.99.Current price is: £21.99. View This product has multiple variants. The options may be chosen on the product page
Billabong Diamond Trucker Cap – Castle Rock
Original price was: £26.99.Current price is: £19.99. Add to cart
Billabong Burn Out S/S T-Shirt – Pewter
Original price was: £31.99.Current price is: £19.99. View This product has multiple variants. The options may be chosen on the product page
Billabong Good Times Vest – Black
Original price was: £26.99.Current price is: £19.99. View This product has multiple variants. The options may be chosen on the product page
Billabong Otis Arch S/S T-Shirt – Black
Original price was: £34.99.Current price is: £21.99. View This product has multiple variants. The options may be chosen on the product page
Billabong Arch Wash Boonie Hat – Black
Original price was: £31.99.Current price is: £21.99. Add to cart
Billabong Range S/S T-Shirt – Black (SP26)
Original price was: £31.99.Current price is: £19.99. View This product has multiple variants. The options may be chosen on the product page
Billabong Rockies S/S T-Shirt – Vintage Blue
Original price was: £31.99.Current price is: £19.99. View This product has multiple variants. The options may be chosen on the product page

Billabong, one of the original surf brands

Before starting Billabong with his then-partner Rena, Gordon Merchant was obsessed with surfing, as most surfers are. But Gordan’s passion went beyond the act of surfing, with a drive to create and improve surf products that better the sport for everyone. In fact, Gordon helped shape one of the first surfboards with a tucked-under edge and also created the very first leg-rope, also known as a leash. This passion to create new and purposeful products then turned Gordan and Rena onto fabricating some of the most well-made board shorts at the time, using a bespoke and super durable triple-stitch technique. These original models of boardshorts were sold for A$4.50 and quickly became a high-demand pair of shorts.

Billabong’s successful entry into the surf apparel world was, of course, partly down to the incredibly well-made, yet affordable boardshorts they began creating in the ‘70s. However, another major factor was their support of surf events around the coasts of Australia. These Billabong-sponsored events really drove the brand awareness of the company through the roof, quickly solidifying Billabong as a true surfing brand and helping it grow into a global force within surfing.

Becoming such a highly respected brand gave Billabong opportunities to sponsor some of the most treasured names in surfing throughout its time. With names such as Andy Irons, Mark Occhilupo, and Taj Burrow having been on their team, you can see how Billabong managed to maintain such a huge following over the years. Not only that, when you compare the general ethos of Billabong to other surf brands that possess a super clean-cut vibe, Billabong maintains its authenticity with a much more laid-back approach to the brand and team. Don’t worry, though, this isn’t to say Billabong takes a nonchalant approach to the quality of their products. Their clothing, although it oozes a laid-back style, consists of high-quality and eco-friendly designs – from their T-shirts all the way over to their wetsuits.

Billabong Otis Mesh Shorts – Black

Billabong Larry Elasticated Corduroy Pants – Rustic Brown

Billabong Crayon Wave S/S T-Shirt – Washed Black (SP26)

Billabong Diamond Vision S/S T-Shirt – Dusty Blue

Billabong Otis Arch S/S T-Shirt – Pine

Billabong Diamond Trucker Cap – Castle Rock

Billabong Burn Out S/S T-Shirt – Pewter

Billabong Good Times Vest – Black

Billabong Otis Arch S/S T-Shirt – Black

Billabong Arch Wash Boonie Hat – Black

Billabong Range S/S T-Shirt – Black (SP26)

Billabong Rockies S/S T-Shirt – Vintage Blue

Billabong, one of the original surf brands