Billabong

Billabong is one of the original and most successful surf brands in history. Founded in 1973 on the Gold Coast, Queensland, Australia by Gordon and Rena Merchant the company original made boardshorts and sold them to local surf shops. This expanded quickly and by the 1980s Billabong was one of the most prominent surf brands in Australia. Built on the back of attention to detail and quality product, Merchant had managed to establish the brand as a mainstay in surf fashion which at the time was experiencing exponentially growth. It was during this time that Billabong began expanding its range of products into more clothing and wetsuits and started distributing globally which made it a household name and synonymous with surf fashion.

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Billabong Arch Leather Wallet – Black
£34.99 Add to cart
Billabong Vacant PU Leather Wallet – Black
£26.99 Add to cart
Billabong Dimension Wallet – Chocolate
£26.99 Add to cart
Billabong Tribong Lite Trifold Wallet – Dark Denim
£17.99 Add to cart
Billabong Headland 27L Backpack – Green
£69.99 Add to cart
Billabong Current Leather Belt – Chocolate
£34.99 View This product has multiple variants. The options may be chosen on the product page
Billabong Cog Webbing Belt – Alloy
£17.99 Add to cart
Billabong A/Div Range Trucker Cap – Khaki
£26.99 Add to cart
Billabong Podium Trucker Cap – Pewter
£21.99 Add to cart
Billabong Current Leather Belt – Black
£34.99 View This product has multiple variants. The options may be chosen on the product page
Billabong Stamp S/S T-Shirt – Washed Black
Original price was: £26.99.Current price is: £19.99. View This product has multiple variants. The options may be chosen on the product page
Billabong Cog Webbing Belt – Stealth
£17.99 Add to cart

Billabong, one of the original surf brands

Before starting Billabong with his then-partner Rena, Gordon Merchant was obsessed with surfing, as most surfers are. But Gordan’s passion went beyond the act of surfing, with a drive to create and improve surf products that better the sport for everyone. In fact, Gordon helped shape one of the first surfboards with a tucked-under edge and also created the very first leg-rope, also known as a leash. This passion to create new and purposeful products then turned Gordan and Rena onto fabricating some of the most well-made board shorts at the time, using a bespoke and super durable triple-stitch technique. These original models of boardshorts were sold for A$4.50 and quickly became a high-demand pair of shorts.

Billabong’s successful entry into the surf apparel world was, of course, partly down to the incredibly well-made, yet affordable boardshorts they began creating in the ‘70s. However, another major factor was their support of surf events around the coasts of Australia. These Billabong-sponsored events really drove the brand awareness of the company through the roof, quickly solidifying Billabong as a true surfing brand and helping it grow into a global force within surfing.

Becoming such a highly respected brand gave Billabong opportunities to sponsor some of the most treasured names in surfing throughout its time. With names such as Andy Irons, Mark Occhilupo, and Taj Burrow having been on their team, you can see how Billabong managed to maintain such a huge following over the years. Not only that, when you compare the general ethos of Billabong to other surf brands that possess a super clean-cut vibe, Billabong maintains its authenticity with a much more laid-back approach to the brand and team. Don’t worry, though, this isn’t to say Billabong takes a nonchalant approach to the quality of their products. Their clothing, although it oozes a laid-back style, consists of high-quality and eco-friendly designs – from their T-shirts all the way over to their wetsuits.

Billabong Arch Leather Wallet – Black

Billabong Vacant PU Leather Wallet – Black

Billabong Dimension Wallet – Chocolate

Billabong Tribong Lite Trifold Wallet – Dark Denim

Billabong Headland 27L Backpack – Green

Billabong Current Leather Belt – Chocolate

Billabong Cog Webbing Belt – Alloy

Billabong A/Div Range Trucker Cap – Khaki

Billabong Podium Trucker Cap – Pewter

Billabong Current Leather Belt – Black

Billabong Stamp S/S T-Shirt – Washed Black

Billabong Cog Webbing Belt – Stealth

Billabong, one of the original surf brands