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Volcom

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  • Volcom Solver Straight Fit Jeans - Worker Indigo Vintage

    Volcom Solver Straight Fit Jeans – Worker Indigo Vintage

    Original price was: £84.99.Current price is: £34.99.     View This product has multiple variants. The options may be chosen on the product page
  • Volcom V Entertainment S/S T-Shirt - Rinsed Black

    Volcom V Entertainment S/S T-Shirt – Rinsed Black

    Original price was: £34.99.Current price is: £19.99.     View This product has multiple variants. The options may be chosen on the product page
  • Volcom Homak Pullover Hoodie - Whitecap Grey

    Volcom Homak Pullover Hoodie – Whitecap Grey

    Original price was: £79.99.Current price is: £39.99.     View This product has multiple variants. The options may be chosen on the product page
  • Volcom Sunder Stoney 19" Boardshort - Black

    Volcom Sunder Stoney 19″ Boardshort – Black

    Original price was: £64.99.Current price is: £29.99.     View This product has multiple variants. The options may be chosen on the product page
  • Volcom Frickin Modern Stretch 19" Shorts - Black

    Volcom Frickin Modern Stretch 19″ Shorts – Black

    Original price was: £54.99.Current price is: £39.99.     View This product has multiple variants. The options may be chosen on the product page
  • Volcom Shattered LSE S/S T-Shirt - Black

    Volcom Shattered LSE S/S T-Shirt – Black

    Original price was: £29.99.Current price is: £14.99.     View This product has multiple variants. The options may be chosen on the product page
  • Volcom Lido Liberators 17" Boardshort - Black

    Volcom Lido Liberators 17″ Boardshort – Black

    Original price was: £54.99.Current price is: £34.99.     View This product has multiple variants. The options may be chosen on the product page
  • Volcom Juxt Quarta Mod 20" Boardshort - Black

    Volcom Juxt Quarta Mod 20″ Boardshort – Black

    Original price was: £64.99.Current price is: £39.99.     View This product has multiple variants. The options may be chosen on the product page
  • Volcom Frickin Skate Chino Pants - Dark Khaki

    Volcom Frickin Skate Chino Pants – Dark Khaki

    Original price was: £64.99.Current price is: £34.99.     View This product has multiple variants. The options may be chosen on the product page
  • Volcom Miter III 20" Cargo Shorts - Camouflage

    Volcom Miter III 20″ Cargo Shorts – Camouflage

    Original price was: £64.99.Current price is: £34.99.     View This product has multiple variants. The options may be chosen on the product page
  • Volcom Miter III 20" Cargo Shorts - Black

    Volcom Miter III 20″ Cargo Shorts – Black

    Original price was: £64.99.Current price is: £34.99.     View This product has multiple variants. The options may be chosen on the product page
  • Volcom Mod Lido Scallop 20" Boardshort - Old Mill

    Volcom Mod Lido Scallop 20″ Boardshort – Old Mill

    Original price was: £59.99.Current price is: £39.99.     View This product has multiple variants. The options may be chosen on the product page

Volcom's story - two friends with a big idea

Volcom is easily one of the most recognisable and respected clothing brands in skateboarding, snowboarding and surfing. As mentioned earlier, Volcom was created by Richard ‘Wooly’ Woolcott and Tucker ‘T-Dawg’ Hall whilst they were out on one of their frequent snowboarding trips.

Their ultimate goal was to create a brand that encapsulated the vibe of their three favourite board sports, with the slogan “Youth Against Establishment” at the core of their values. With both of them having experience within the industries they were trying to thrust Volcom into, they were confident that they could make Volcom huge, and although they did manage to achieve that goal, it was no easy feat reaching it.

Once the two had managed to wrangle a $5,000 loan from Richard's Dad, the project was well and truly on. However, the first two years were certainly not fruitful, with them making a loss in both years. Things gradually began to turn around, with their stickers being seen around most of Southern California, creating some recognition within the area and eventually convincing shops to start opening accounts with them.

With very little budget for marketing, Volcom relied heavily on their logo being as strong as it possibly could which luckily for them, it was! The logo, now known as the Volcom Stone was created by ex-pro-surfer Thom McElroy, who took inspiration from a geology book he was flipping through and noticed if he was to dissect a diamond and flip it, it would create an image that he described as looking like “it could cut you”, thus giving Volcom the perfect logo to represent their ethos. 30 years later, the Volcom Stone is still one of the strongest logos in board sports, even being seen tattooed on people across the globe.

Volcom brand
Volcom brand
Volcom brand

Getting into music

Alongside Volcom curating some of the strongest riders in skateboarding, surfing and snowboarding, Volcom decided to spread their reach even further by creating Volcom Entertainment, Volcom's very own music label. Making them the first clothing company to ever do so. With bands such as CKY, Pepper and Year Long Disaster signing to the label, it was clear that Volcom had their ear to the ground, championing bands that perfectly aligned with the counter-culture mindset that swept throughout skating, surfing and snowboarding. Not only that, but Volcom Entertainment also created their very own battle of the bands, named 'Band Joust', designed to be a competition to get talented unsigned and unknown bands onto the label. Similarly, going back to skateboarding, Volcom also put on a competition series called 'Wild in the Parks', designed to give back to local communities by putting on sick local competitions for aspiring pro-skaters around the world.

Volcom Entertainment

Videos and media

As any skater, surfer or snowboarder knows, a major part of being a clothing brand within board sports is filming and releasing videos of their respective teams ripping. Well, luckily for us all, not only have Volcom had some of the best teams on the planet, but they've also made sure to collect a huge selection of insane clips throughout the years and turn them into absurdly good videos.

The list of videos throughout the years is far too long to mention, but with riders such as Grant Taylor, Geoff Rowley, Coco Ho, Jack Robinson, Arthur Longo and Marcus Kleveland being a small collection that have been in various Volcom videos over the years, you can already tell the quality of the footage is going to be high. Big budgets, big names and big tricks throughout.

Another factor that has separated Volcom from many other clothing companies is the sheer quality of their products. Ever since its inception, the quality of the clothing it produces has been as premium as it can be, whether it is an item of clothing from its basic range or one of its most expensive snowboarding jackets, the main objective is to design and construct the clothing as well as possible. Not only that, Volcom make a huge effort to use recycled materials or environmentally friendly methods of fabrication, making sure they do their very best to keep the world in which we surf, skate or snowboard as well looked after as it can be. Volcom is a brand that seems to genuinely care and for that reason alone, we are huge fans of them here at Supereight!

Featured Products

Volcom Jeans

Volcom Denim

Volcom offers a huge selection of denim jeans with virtually every type of fit you can imagine available. Ranging from skinny fit to super-baggy (and of course everything else in between) Volcom has you covered. Even adding a percentage or two of elastane to ensure those slimmer fits are still flexible enough to skate in. Not only that, Volcom proudly created its very own way of fabricating its denim, which was named VOLCOM WATER AWARE. This process forgoes softener and combines de-sizing and enzyme washes to achieve its water savings, which add up to around 17.8 litres of savings per pair of jeans.

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Volcom Jackets

Volcom Jackets

Similar to its range of jeans, Volcom offers an equally huge selection of high-quality jackets. Regardless of what jacket style you are after, Volcom ensures the quality is of the highest possible level with features such as water-resistant 10K (10,000mm) fabrics and Teflon EcoElite™ coatings often being used as well as recycled materials. When it comes down to their snow range, it feels as though every single necessary feature has been added and then some, making them some of the most popular jackets on the slopes. Regardless of what style of jacket you need, you can safely assume your Volcom jacket is made to the highest possible standards and will not let you down, regardless of the weather.

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Volcom FAQ's

When did Volcom first start?

Volcom was created by Richard ‘Wooly’ Woolcott and Tucker ‘T-Dawg’ Hall in 1991.

What does the Volcom brand stand for?

Volcom began its journey with the company motto of “Youth Against Establishment”, demonstrating its vision of the brand being based around supporting the freedom of youth.

How do you pronounce the brand Volcom?

Vol-com.

What kind of clothing is Volcom?

Volcom focus their clothing designs to suit three board sports: Surfing, skateboarding and snowboarding. However, they have a huge range of apparel which would suit most people regardless of their hobby. With a focus of high-quality garments at fantastic prices, Volcom is a great option for anyone wanting timeless clothing designs.

Does RVCA own Volcom?

No, although (at the time of writing) both are owned by Authentic Brands Group (ABG) who also own brands such as Billabong, Roxy and Quiksilver.

Where are Volcom clothes made?

Mostly in countries such as Vietnam and China, although they do also have certain lines of clothing made in European countries such as Portugal.

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